Research on where your target customers frequent, be it Facebook, YouTube, Reddit, TikTok or podcast sites. Pick your online marketing streams based on #1… Your TARGET AUDIENCE. Hence in your Greek Parthenon, trade shows would be your marketing stream #1, advertising on the local paper could be marketing stream #2 and so on.Ĥ. Thus, attend your masterclasses, networking events, trade conventions and fairs, advertise on the local newspapers or radio stations works if it works well for your business. Even in these digital times, offline marketing is still relevant, so don’t be too quick to dismiss it. Onboarding clients through Face-to-Face marketing is still a powerful avenue. This is especially if you have a brick and mortar business.

Start with picking your offline marketing streams. Clearly define your unique selling proposition (USP).īe a top choice in your industry by clearly differentiating yourself from your competition to the point where customers would be silly not to choose you.ģ.

Jay abraham unique selling proposition